The Difference Between Modular and Traditional Exhibit Construction

Last updated 4 months ago

Traditionally, trade show displays consist of a wall-mounted surface that can be dressed with a variety of graphics to help a company pitch its products or services. Recent trends in trade show design have made the relatively recent modular style a favorite among trade show participants. To find out more about the difference between these two exhibit construction styles, read this article.

What is the Modular Style?

A modular display is a flexible, highly portable trade show booth that can be reassembled to fit just about any exhibit space. Several different building materials—such as fabric, laminate, and metal frame—can be used in the construction of a single modular style trade show booth.

The Primary Difference

Rather than being constructed of one single piece of backing, on which a company assembles the majority of its trade show materials, a modular trade show display is configured from several different components. This allows companies and the graphic designers they hire to have considerable leeway when it comes to creating a design that can help brand a company or promote a company’s vision.

Is One Construction Style Better Than the Other?

Not necessarily. As the modular style has gained recognition among trade show participants, it has come to be preferred by many of them because of its portability and flexibility. It is probably the better option for companies who anticipate participating in numerous trade shows with different-sized exhibit spaces, as well as for those who like to be on the cutting edge when it comes to design. Traditional corporations that generally participate in trade shows at the same venues and have an established clientele that may be looking for their standard trade show exhibit may prefer the traditional construction style.

Regardless of the type of display you are looking to construct and design for your next trade show, Solutions Rendered can help. Call (949) 528-3332 to speak with a member of our talented design team about our custom-designed pop-up and modular trade show design work today!