Being prepared for an upcoming trade show involves doing research and prep work to make a good impression on potential customers and investors. When you are at trade shows, make sure to be amiable and informative, ask the right questions, present your resources and business literature, and end the conversation on a positive note.
This clip provides several tips that you can use to help your trade show experience go smoothly. For example, you should anticipate questions that potential customers may ask and have some clear, concise answers at hand. For more information, watch this instructional video.
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