You might think it’s best to use every sales technique you know on each customer who passes your trade show booth. However, you run the risk of becoming a sales vulture by forcing yourself on every passerby. This creates an uncomfortable atmosphere for the very people you want to sell to.
Instead of pushing out brochures and trying to explain all of the benefits of your product as quickly as you can, take a more relaxed approach. Develop a qualifying question that engages your potential customers on a personal level and gives them an opportunity to say no. To learn more effective trade show strategies, watch this video.
Solutions Rendered understands the positive impact that a welcoming, coherent display has for a trade show or expo vendor. Let us help you develop the perfect atmosphere to pitch your product or service. Call us today at (949) 837-6800 for more information about trade show exhibit design.