You may be surprised as to how much lighting affects a trade show exhibit. Your booth area can become more welcoming, exciting, and professional-looking with the right lighting design. If you’re considering professional lighting for your trade show design, take some time to learn about the value of proper trade show lighting.
Brings Attention to Trade Show Features Strategically placed lighting directs the eye towards the most important aspects of your trade show exhibit. Those in attendance will get an idea of where the different destinations of your booth are and which features or products are the most important. Using contrasting brightness levels also helps accentuate the layout of your exhibit.
Direct Crowds Professional lighting also makes it easier for your guests to navigate through your exhibit area. There’s also a practical aspect to having proper lighting at your trade show booth. You can highlight the areas where attendees should stand or sit, while areas for your employees and representatives to rest can be left darkened.
Creates a More Professional Atmosphere Professional lighting also adds value to your trade show exhibit. It makes the exhibit appear more visually appealing and professional. A smart lighting design will attract visitors to your booth and can provide a theatrical element that sets a mood and accents your exhibit. Several different lighting methods can be used to achieve this, including track lighting, balanced wash lighting, high-quality accent lights, colored bulbs or gels, and LED lighting.
At Solutions Rendered, we understand the power that quality lighting has on a trade show booth. We also understand the overall effect that the design and layout of a trade show exhibit have on that exhibit’s success. Give us a call today at (949) 837-6800 for more information about our trade show exhibit design services.