Last updated 1 month ago
Learning about trade show booth trends can go a long way toward making your next trade show appearance a hit. Fortunately, there are industry specialists who pay attention to this sort of thing so you don’t have to.
Learn more about how you can use social media to promote and improve your next trade show appearance by reading this Search Engine Journal article.
For a rundown of the differences between sales and marketing divisions, read this Small Business Notes article.
Find out how you can separate interested trade show attendees from those who are merely being polite in this Business Week article.
This Accounting Web article discusses the importance of trade shows to a company’s comprehensive marketing strategy.
To speak with an experienced and reputable Senior Account Executive that specializes in Exhibit Solutions, call Solutions Rendered at 949-528-3332.
Last updated 1 month ago
Trade show appearances have the potential to help companies gain exposure and increase profits. The costs associated with designing trade show booths, updating exhibits, and transporting and storing materials, however, can make some company executives think twice about their efforts. With trade show management assistance and the proper allocation of resources, the benefits of trade show involvement can far outweigh the costs.
Invest In general, companies that invest more money, time, and energy into preparing for trade shows derive the most profound benefits from them. For this reason, it is easy to justify splurging on high-quality graphic design and property management services. Of course, throwing money at a project won’t guarantee its success—that’s why you should entrust your most qualified employees with the task of pitching products and services to prospective clients at trade show appearances.
Reuse Just because you use a booth, a technique, or a giveaway once does not mean that you have to abandon it. On the contrary—it actually makes sense to reuse something that has already proven effective. You will want to repurpose your content and make applicable changes when pushing new products and services, but you do not need to bank on an entirely new set of resources for each new trade show you attend.
Interact The sales and marketing personnel representing your company at a trade show need to be committed to communicating with attendees, conveying ideas, and building interest. An eye-catching booth may garner the attention of attendees, but this attention is of little value to a company unless exhibit visitors walk away impressed.
If you are looking to get the most from your trade show experience, consider how Solutions Rendered can help you. Not only do our highly skilled and passionate employees have a wealth of trade-show-specific design experience, we’re also willing to work with you every step of the way. To start planning a unique and effective trade show strategy that will make you stand out among the competition, call (949) 528-3332.