Last updated 1 year ago
Just because your firm isn’t classified as belonging to the high-technology industry does not mean that you cannot use the latest technology in your trade show exhibits. This article discusses some of the most advanced technologically driven gadgets that can be incorporated into your next trade show exhibit’s design and customer interactions.
The Flat Screen
Incorporating a flat screen television (or several of them) into your trade show exhibit is a great way to draw attention to your booth. Use the screens to project images that relate to your products and services or video that shows how one of your products can improve the lives of its users. A trade show design team has a wealth of experience and access to the right resources, so keep this in mind while planning your next trade show exhibit.
The Tablet (for potential customers)
Trade show attendees like to play an active role in their booth visits. If you give them something that they can touch, feel, and play with, you may find them sticking around at your booth longer, expressing more interest in conducting business with you than with your competitors. Create an app (or utilize an existing one) that is tied to the product or service you are touting, and watch as interest in your company’s offerings soars.
The Tablet (for your employees)
Tablets also serve as a great mechanism for tabulating data about those who visit your booth, which can then be analyzed and used to help you tweak your approach to trade shows to make your future trade show appearances even more successful. For some purposes, laptop computers may provide companies with a more effective way to do this.
Are you looking for a trade show solutions firm to help you make use of advanced technology to better sell your products and services? If so, contact Solutions Rendered in Southern California. Call (949) 837-6800 to find out more about our trade show design and rental services!
Last updated 1 year ago
Traditionally, trade show displays consist of a wall-mounted surface that can be dressed with a variety of graphics to help a company pitch its products or services. Recent trends in trade show design have made the relatively recent modular style a favorite among trade show participants. To find out more about the difference between these two exhibit construction styles, read this article.
What is the Modular Style?
A modular display is a flexible, highly portable trade show booth that can be reassembled to fit just about any exhibit space. Several different building materials—such as fabric, laminate, and metal frame—can be used in the construction of a single modular style trade show booth.
The Primary Difference
Rather than being constructed of one single piece of backing, on which a company assembles the majority of its trade show materials, a modular trade show display is configured from several different components. This allows companies and the graphic designers they hire to have considerable leeway when it comes to creating a design that can help brand a company or promote a company’s vision.
Is One Construction Style Better Than the Other?
Not necessarily. As the modular style has gained recognition among trade show participants, it has come to be preferred by many of them because of its portability and flexibility. It is probably the better option for companies who anticipate participating in numerous trade shows with different-sized exhibit spaces, as well as for those who like to be on the cutting edge when it comes to design. Traditional corporations that generally participate in trade shows at the same venues and have an established clientele that may be looking for their standard trade show exhibit may prefer the traditional construction style.
Regardless of the type of display you are looking to construct and design for your next trade show, Solutions Rendered can help. Call (949) 837-6800 to speak with a member of our talented design team about our custom-designed pop-up and modular trade show design work today!
Last updated 1 year ago
Use trade show booths and expose new markets to your innovative services. The following insider tips can help any business make the most of their next exhibition opportunity.
- About.com explores how small businesses can boost visibility with an effective trade show booth.
- The Trade Show Institute hosts an educational discussion on the comparative advantages of renting and purchasing custom trade show booth equipment.
Contact the trade show exhibit professionals at Solutions Rendered today at (949) 837-6800 to learn more.
Last updated 1 year ago
Happy New Year from all of us at Solutions Rendered! Hope you have a safe and prosperous new year!
Last updated 1 year ago
Exhibits and trade shows expose your product to thousands of prospective customers. You can widen your client base and build an industry reputation with these event planning tips:
- Visitor Engagement: Exhibitor success depends heavily on responses from trade show attendees. The primary goal of your exhibit is to communicate with prospective customers. New clients will be drawn to exciting and eye-catching visuals. Exhibit staff should be busy fielding questions from curious visitors who remain engaged and interested. Large stacks of handouts will steadily diminish as the day goes on if you have an expertly designed exhibit. This informative literature will help direct visitors back to your business when they find themselves in need of your services. A buzzing, inquisitive crowd is a powerful advertising tool at any trade show.
- Successful Flow Control: Sizeable attendance is essential, but an overabundance of visitors is counterproductive. The goal of your booth is to communicate with as many new clients as possible without overcrowding. Use colorful signs and purposeful booth layout to keep attendees moving. Focus on succinct communication strategies and targeted presentations to avoid long lines. Many potential clients may pass by a booth if it seems overcrowded. Include a small seating area to provide a thoughtful and effective overflow measure. An accessible exhibitor booth is a successful one.
- Return Business: Multi-day conferences provide opportunities to build stronger relationships with clientele. The presence of repeat attendees, especially those with new visitors in tow, is evidence of an effective exhibit. Use logo-adorned giveaways to generate conversation about your business. Attendance based on secondhand suggestions is another clue that your booth is a hit.
Solutions Rendered can help companies develop inventive trade show exhibits and booths. Our award-winning design team is dedicated to presenting your business’ brand in the best light. Our property management, graphic design, and rental services will simplify your next expo adventure, so call us at (949) 837-6800 today.
